MCTAVISH
Partnership Strategy & Management • Product Development • Design Direction • Contract Negotiation • Campaign & Press Oversight
A collaboration that embodies the spirit of craftsmanship, independence, and surf culture’s golden age. Founded by Bob McTavish — the legendary Australian shaper whose innovations defined modern surfboard design — McTavish has been a cornerstone of Byron Bay’s creative scene since the 1960s. His influence transcends surfing itself, blending artistry, experimentation, and the pursuit of flow.
The partnership produced two exclusive pieces: a limited-edition Coach Jacket and a 1-of-1 custom Pintail Bluebird surfboard, each reflecting McTavish’s ethos of doing things slowly, deliberately, and exceptionally well.
The Coach Jacket, crafted from a custom water-repellent cotton twill with a custom soft organic cotton flannel lining, channels the laid-back precision of Australian coastal life. Its press stud closures, interior and exterior pockets, and cinchable drawstring waist bring function and ease to this timeless silhouette. Limited to just 92 pieces, it bridges surf heritage and modern design with understated confidence. GQ included the Coach Jacket in their freshest, flyest, can't-miss menswear roundup.
The Custom Pintail Bluebird, designed & shaped by Bob McTavish himself, stands as the ultimate collector’s piece — a one-of-a-kind board shaped in a Bespoke colorway exclusively for this collaboration. First developed in the early 1970s at Lennox Head, the Bluebird’s flat bottom shape offers unmatched planing speed, while low, full rails deliver smooth paddling and glide. A pulled-in tail and forward wide point create a fluid drop-turn-trim rhythm that captures the effortless grace of classic surfing.
McTavish remains one of the most respected names in surf culture — an independent Byron Bay workshop run by a small, seasoned team of craftsmen. This collaboration pays homage to Bob’s enduring legacy and the soulful, hands-on approach that shaped not only surfboards but an entire way of life.


















