Few names carry as much weight in American watchmaking as Timex — a brand built on craftsmanship, utility, and enduring design. When partnerING with them, the goal was to create something that honored their legacy while introducing a fresh, collectible twist for the Bespoke Post audience.

Inspired by Timex’s 1970s-era Viscount, the Bespoke Post × Timex Field Watch reimagined an archive classic with a larger 36mm case and a colorful, luminescent dial that nods to its vintage roots. We paired it with a dual-sided CORDURA® and leather strap for a mix of durability and comfort, and added subtle Bespoke Post branding to the crown and caseback.

The release was backed by an integrated marketing strategy in collaboration with Timex’s PR and marketing teams, allowing for cohesive storytelling across both brands.

The collaboration sold out globally on both Timex.com and Bespokepost.com, and was featured in Men’s Journal, Hypebeast, InsideHook, Gear Patrol, and The Manual. It remains one of Bespoke Post’s most successful launches to date — proof that heritage and innovation can live side by side when the story’s told right.

Experience the full collaboration here.